Meetings Professionals International (MPI) has unveiled the educational content that will form the backbone of its forthcoming European Meetings & Events Conference, which will take place in London from 18 to 20 April at ExCeL London.

Content will encompass skills development and targeted training, as well as seminars aimed at specific sectors, from pharmaceutical to financial. The conference will boast some of the strongest business leaders operating in this market.

One strand of seminars will see MBA-level speakers, including Roo Reynolds from IBM looking at where the growing influence of technology is taking us, and Jagdish Parikh from Allied Lemuir talking about achieving sustainable excellence.

A second strand of seminars will focus on professionals operating in specific markets. Pharmaceutical planners will have the opportunity to learn the latest trends and regulations affecting their events. Similarly, professionals working in the financial sector will be given valuable insight on the impact and role financial events can play within the marketing mix.

A third strand will focus on the future of the meetings industry with a series of topics aimed at young professionals. Ranging from basic meetings management and logistics, to practical training sessions that search deeper into what makes meetings and events work.

“The educational strands have been developed to encompass the wide range and levels of delegates attending the conference,” commented Joyce Dogniez, CMM, director of operations, EMEA. “The subject matter focuses on both the practicalities of meetings and events and valuable skill development for senior delegates.”