Gulf Incentive, Business Travel & Meetings Exhibition (GIBTM), organised by Reed Travel Exhibitions, is unveiling a new feature area for the second show that will take place from 8-10 April 2008 at the Abu Dhabi National Exhibition Company Centre. The new European Pavilion will provide space for convention bureaus, NTOs, conference venues and hotels.

This area will enable European companies who do not have the Middle East as a priority market at the moment, to participate in a smaller more cost-effective way.

The special package for these exhibitors will include a 4 sqm stand with 2 panels for graphics as well as furniture (counter and stools) all within the specifically designed pavilion. No stand sharers will be allowed. As usual, exhibitors will have access to the GIBTM Hosted Buyer's pre-scheduled appointment system, networking events and to the pre-event publicity and promotional campaigns. The cost of the package is $4,500 (approximately £2,200 or 3,275 euros).

Graeme Barnett, event director for GIBTM, said: “We want venues and destinations from Europe to be given an opportunity to be part of the growing Middle East meetings and incentives industry. For those who have a limited promotional budget for this region at the moment, we are offering them a starter package enabling them to test the market on a more economical basis. It will be a unique way to do business and a valuable opportunity to test the water. Last year’s inaugural event quickly established GIBTM as the region’s only focused and dedicated event where the business travel, meeting and incentive industry both regionally and internationally can meet, debate and do business together and we want to give companies the option to be a part of this.”