Melbourne Convention and Visitors Bureau (MCVB) and Reed Travel Exhibitions (RTE) have developed a new AIME logo and marketing campaign to better position the AsiaPacific Incentives and Meetings Expo brand.

A new look for AIME 2008

“The AIME logo reflects Melbourne’s strong, stylish image and our position within the Asia Pacific,” said Sandra Chipchase, chief executive officer at MCVB.

Rosemarie Sama, AIME Event Director, added that AIME’s new logo and marketing campaign positions the event as the leading meetings and incentive exhibition in the region. “Using the theme AIME Higher, the campaign conveys the high standard of the event and at the same time is designed to appeal to high achievers in the industry.”

The AIME 2008 marketing campaign comprises print advertising, postcards, direct mail, inserts, brochures and a new look website.

AIME 2008, Asia Pacific Incentives & Meetings Expo, will be held at the Melbourne Exhibition Centre on 19 and 20 February. For further information visit www.aime.com.au

• In other AIME–related news, RTE has appointed Stephen Ricardo to the position of sales manager at AIME. Ricardo is based in RTE’s Sydney office and is responsible for all exhibition space sales for AIME.